San Luis Obispo Marathon + Half Signs
4-Year Presenting Sponsorship Deal with

Partnership with Online Sporting Goods Retailer Set to Grow
Both Business and Race

The San Luis Obispo Marathon + Half is pleased to announce a 4-year Presenting Sponsorship deal with, a premiere, online sporting goods retailer based in San Luis Obispo that offers its customers up to 70% off brand name products and gear with membership. Free and easy to sign up online at, new customers will receive $10 off their first purchase, daily emails about deep discounted products and a coupon code for $10 off their registration fee for the 2013 SLO Marathon or Half Marathon.

Founded in 2009, has grown more than 800% year-over-year. The membership based model offers its customers exclusive deals on brand named goods from Asics, Saucony, Puma, New Balance, Timex, Patagonia, Salomon to name a few. Members can find anything for their outdoor activities from running gear to snow boards, surf boards, sports watches, sunglasses, hiking gear, cycling products and so much more. Members receive access to these daily sales on gear that is discounted up to 70% off retail.

The overall 4-year partnership and sponsorship agreement is estimated to be valued at over $1 million. The deal is comprised of three elements: Sponsorship, Revenue Share, and Marketing. The Sponsorship segment includes Left Lane Sports being named as the Presenting Sponsor. The event will be named The San Luis Obispo Marathon + Half presented by The Revenue Share element is comprised of a share of Left Lane Sports online sales generated by the SLO Marathon and from the merchandise tent that will be available during the three day event. And finally, the marketing efforts will include significant promotion by both parties to promote the marathon at both a local and national level.

“Our partnership with could not be more perfect,” says Heather Hellman, SLO Marathon Event Director. “Their products embody the active outdoor lifestyle that our participants enjoy and our partnership lets us bring added-value offers to them with their membership. can get them the quality gear that they need at deep discounts, saving them money to spend on their adventures.”

“The SLO Marathon offers us a chance to connect with our community on a personal level. The event not only allows us to meet with our members face-to-face, but it also gives us a chance to support the community that supports LeftLane Sports,” says Erik Fialho, Co-Founder of

Left Lane Sports will be offering SLO Marathon participants exclusive deals up to 70% off retail price on sporting goods products with their membership. They will be the official merchandiser, with products for sale pre-race, on-site at the SLO Marathon merchandise tent at the SLO Life Expo and at kiosks around the Expo grounds for online orders that can be shipped after the race.

The Inaugural San Luis Obispo Marathon, Half Marathon and 5K attracted 3800 registered runners and created a $3 million economic impact to the county. It’s partnership with Team in Training helped their participants raise $500,000 for the Leukemia & Lymphoma Society. The race expects to attract 9000 registered runners and potentially create up to $7.5 million in economic impact in 2013. The 5K race will be run on Saturday, April 6, 2013. The Marathon + Half will run Sunday, April 7.

About the San Luis Obispo Marathon, Half Marathon + 5K

Keeping the same course for 2013, the San Luis Obispo Marathon + Half presented by takes participants through the charming downtown corridor past the old Fremont Theatre, Mission San Luis Obispo, 19th Century brick buildings downtown and through neighborhoods with Victorian and Craftsman bungalows, out into the rolling hills of the Edna Valley vineyards and farm land, then back into the city center, past Railroad Square and onto the iconic Madonna Inn property for a spectacular downhill, panoramic finish in the shadow of Cerro San Luis.

The 5K race is held on the Madonna Inn property, a 2 loop course with a spectacular downhill finish.

Early Bird Registration closes October 20. To register, view course maps, volunteer or for additional SLO Marathon information, please visit


Left Lane Sports ( is an exclusive members-only site offering premium Outdoor, Running, Cycling, and Action Sports products at up to 70% OFF retail. Site membership is free and requires only a name and email address. LeftLane Sports was founded in 2009 by industry veterans and friends, Helio Fialho, Maggie Bartels, and Erik Fialho. To become a member, visit

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