Sold-Out SLO Ultra presented by Welcomes More Than 1,000 Trail Runners to Central Coast

Trails In Motion Film Festival kicks off weekend on Thursday, September 8 at Fremont Theatre benefitting The Land Conservancy of San Luis Obispo; free to the public SLO Ultra Finish Line Festival with live Bluegrass music presented by Race SLO & The Land Conservancy of San Luis Obispo County includes Rib Line BBQ & Firestone Walker brews on Saturday, September 10; first year event hosted by HomeFed features four challenging trail run courses — 50 mile ultra, marathon, half-marathon and five mile hike — at pristine Wild Cherry Canyon in Avila Beach

SAN LUIS OBISPO, Calif. — (September 7, 2016) — The inaugural SLO Ultra presented by is set to kick-off on Thursday, September 8 with the return of the Trails In Motion Film Festival at the downtown Fremont Theatre. Then on Saturday, September 10, the unique Race SLO-managed event, hosted by HomeFed and produced in partnership to benefit The Land Conservancy of San Luis Obispo, features four sold-out challenging trail run courses — 50 mile ultra, marathon, half-marathon and five mile hike — at pristine, private Wild Cherry Canyon in Avila Beach. Family, friends and fans are also welcome to enjoy a one-of-a-kind live Bluegrass Festival that is free to the public and features delicious Rib Line BBQ and Firestone Walker cold brews available for sale to help celebrate the athlete’s accomplishments.

Thursday’s Trails In Motion Film Festival highlights incredible documentaries celebrating trail running and will include meet & greets with film athletes Krissy Moehl (Mile for Mile), Caroline Boller (This is Your Day), Noah Cass (The Last Time I Heard True Silence) as well as director Myles Smythe (This is Your Day) and race director, photographer and storyteller Luis Escobar. A VIP reception, including beer, wine and appetizers will take place at 5:30pm with featured guests. Doors will open for general admission at 6:40pm. Tickets are $45 and $15 respectively benefiting The Land Conservancy of San Luis Obispo County.

The Bluegrass Festival, held from noon to 5:00pm at the SLO Ultra finish line on Saturday, will feature The Mother Corn Shuckers and other local musicians on stage during and after the races. Hot, fresh Rib Line BBQ will also be served as well as local beer from Firestone Walker & Michelob Ultra, non-alcoholic beverages and hot coffee. No outside food or alcohol allowed. Dogs welcome, but must be on leash at all times; dogs are not allowed on the race course. Bring a lawn chair. Carpooling requested due to limited free parking on site.

“Our Finish Line Festival is going to be an epic celebration of our inaugural SLO Ultra and the 1,200 runners as well as our event sponsors, volunteers & staff including family & friends,” said Samantha Pruitt, Race SLO Founder & CEO. “The fresh food by Rib Line BBQ, the cold beverages including Firestone Walker brews and the live Bluegrass music will be the perfect ending to an incredible Endurance Town USA experience on the beautiful Central Coast!”

The athletes will be treated to an incredible experience as one of the first to traverse the private Wild Cherry Canyon thanks to various partnerships including trails operated by PG&E. While year-round access to beautiful coastal trails has been made publicly available by PG&E to trails such as the Pecho Coast and Point Buchon, the remainder of the course is on private land.

“We are pleased to partner with Race SLO and support an event that not only promotes a healthy lifestyle and exercise, but also shares in our commitment to this community by donating a portion of its proceeds to the Land Conservancy of San Luis Obispo County. PG&E has been a strong steward of the property for more than 40 years and we are excited at the opportunity to showcase the lands in this unique way,” said Ed Halpin, PG&E Senior Vice President, Generation and Chief Nuclear Officer.

In addition at the SLO Ultra, The North Face gear will be the official participant swag along with collectible wood & leather race medals, awards for top three athletes overall in all races and age groups. The 50 mile race participants will also be awarded unique, inaugural SLO Ultra jackets.


Thursday, September 8, 2016
5:30pm — VIP Event — Trails In Motion Film Festival @ Fremont Theatre
6:40pm — General Admission Doors Open — Trails In Motion Film Festival @ Fremont Theatre

Friday, September 9, 2016
Noon to 6:00pm — Packet pick up at the Avila Beach Golf Resort at 6464 Ana Bay Dr, Avila Beach, CA 93424

Saturday, September 10, 2016
4:30am Wild Cherry Canyon Gates open for parking — waivers required by all athletes and spectators entering property. NO EXCEPTIONS.
5:00am to 6:00am — 50 Mile drop bags checked in with bib# labeled by entrant.
5:00am to 8:00am — Packet pick up for all races

6:00am — 50 Mile start
7:30am — Marathon start
8:30am — Half-Marathon start
9:30am — 5 Mile start
11:00am to 8:00pm — Rib Line BBQ serving athletes & spectators
Noon to 5:00pm — Live Bluegrass Music Festival
11:30am and 1:30pm Awards Ceremonies

Visit for more event information.

Established in 2010 to bring world class sporting events to the beautiful California Central Coast, the Race SLO family of annual events includes the inaugural SLO Ultra trail races at Wild Cherry Canyon (Fall 2016), the SLO GranFondo cycling event (Fall 2016) and the 6th SLO Marathon + Half and Family Fitness 5K (Spring 2017).

The Race SLO Team organizes and produces both fun and competitive running and cycling events that create a positive impact on both our participants and local communities.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!

Visit for more information.