World Class Cycling & Wine event on Saturday, October 28 features scenic 40 mile bike ride and post-ride up close and personal Pro Panel with local food & wine; ALPHA Foundation local beneficiary; register today at

AVILA BEACH, Calif. – (October 24, 2017) – The VIP Ride & Wine Event presented by, set for Saturday, October 28, features cycling legend Bob “Bobke” Roll, author, Tour de France & Tour of California commentator and former professional cyclist. This unique event, produced by Race SLO, California Central Coast’s leading endurance sports event company, offers a scenic 40 mile bike ride followed by engaging conversation over craft beverages and food with Roll and a dozen other professional U.S. cyclists.

“This VIP Ride & Wine event, limited to 150 people, promises to truly be one-of-a-kind. Our guest riders not only will experience a tour of the best wine country roadways and views but also the opportunity to spin, connect and share stories with world class cyclists, led by three-time returning event ambassador Bob Roll, and followed by an unmatched post-ride gathering,” said Samantha Pruitt, Race SLO Founder & CEO.

“I’ve ridden all over the world, but having the opportunity to join Race SLO’s riding community on the Central Coast in the beautiful Avila Beach area will be a special treat,” commented Roll. “In addition to the non-competitive group ride, I can’t wait to return with a few new stories to share over a glass of Sinor-LaVallee wine and delicious Central Coast food!”

The non-timed ride with three pace groups (easy, moderate or fast) will take 2 to 3 hours and starts at 7:30am sharp at the Avila Beach Pier Boardwalk. The 40 mile social ride will go through the famed Edna Valley wine country towards Pismo Beach and then back to Avila Beach for the fun post-ride gathering with Roll and the pro panel over Sinor-LaVallee wine, Lagunitas beer and Rib Line hot food. Attendees will also receive course support, lead escorts, goody bags, Pro autographed poster, free bike valet, recovery massage and priceless memories.


Friday, October 27, 2017

  • 5:00pm – Late registration & check-in at Sinor-LaVallee Wine tasting room, 550 First Street, Avila Beach
  • 5:00-8:00pm – Sinor-LaVallee Wine tasting

Saturday, October 28, 2017

  • 6:00-7:00am – Late registration & check-in at Avila Beach Pier Boardwalk
  • 7:30am – Three group ride pace options with Bob Roll and other pro cyclists
  • 9:30am – Wine, beer and food
  • 11:00am-12:30pm – Conversations with Roll and Pro Panel

The event benefits the ALPHA Foundation, a nonprofit organization providing support and practical assistance during pregnancy through a child’s first year throughout San Luis Obispo County.

To register for the SLO Fondo’s VIP Ride & Wine event with Bob Roll, Pro Panel-only tickets or for more event information including course map, go to:

Established in 2008 to bring world class sporting events to the beautiful California Central Coast, the Race SLO event line-up includes the SLO Ultra trail races & inaugural Mountain Bike Race at Wild Cherry Canyon (Fall 2017) and the upcoming VIP Ride & Wine with Bob Roll (Fall 2017) as well as the inaugural California Warrior Experience (Spring 2018), 7th SLO Marathon + Half and 5K (Spring 2018) and Healthy Running Sports Medicine Conference (Spring 2018).

The Race SLO Team organizes and produces both fun & competitive running and cycling events that create a positive impact on both our participants and local communities.

Our mission: Through human experiences, we create social & economic impact to share our legacy.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #EnduranceTownUSA!