Our Story.
Our Mission.

RaceSLO produces world class sporting events and connects humans through endurance sports and outdoor adventure.

 Our event portfolio includes the SLO Marathon + Half running festival (Spring) and the SLO Ultra trail running festival & SLO Ultra Games (Fall). In addition, our expert team supports other athletic events and community projects that align with our values.
Founded in 2008, our professional team deploys high standards of performance and execution year round. We have proudly earned the position of largest participatory sporting event producer on California’s Central Coast. Thanks in part to our many sponsors, partners, volunteers and professional staff, RaceSLO generously contributes both social and economic impact through community programming and non-profit support of health, fitness and youth related causes. Our RaceSLO brand pride shows in every touch point and is a direct result of the shared values and authentic relationships we hold dear.



As a relentless ex-couch potato, Samantha is passionate about educating, inspiring and providing opportunities for others to build their own best bodies and lives through endurance sports and outdoor adventure. Marketing Manager and Entrepreneur, Endurance Athlete, Coach and Certified Race Director with over 20 years of experience in the industry, Sam continues to evolve as a Life Leadership and Small Business Coach. Sam is a Founder and CEO of a Central Coast California based endurance sports production event company RaceSLO. She is also a Founder and Host of Endurance Town USA podcast where authentic content and storytelling builds brands, inspires action and connects humans. Samantha uses her lifetime of hard earned experiences to help others develop their own values-driven life and business, working face to face with fellow dreamers and doers to expand positive impact, one community at a time.

Our People

The Humans

35,000 fans plus 5,000 annual athelete guests participating in our events… along with 1,500 volunteers, 40 local sponsors & suppliers, 5 local beneficiaries and more than 10,000 spectators.

Community Impact

Our teams heart and sweat generates $3 million dollars in annual economic impact to San Luis Obispo County.
We have helped raise and donated over $265,000 since inception to local non-profit programs. Year round we educate
and inspire others to live through their best body and life, using endurance sports and outdoor adventure as the tools for growth.

Year-round Events

Over 5,000 fitness enthusiasts from all over the US visit us year-round to participate in one of our races or community events. We thrive on human connection.

RaceSLO Mission

"Through Human Experiences, we create social & economic impacts to share our legacy"